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About Us

Founded in June 2006, the GTA Rewards Association is a not-for-profit, volunteer-based organization comprised of over 350 members. The Association is led by a Board of Directors with the oversight and input by an Advisory Board. Volunteers support the Board to ensure the relevance and efficient delivery of our programs and events. All members are welcome to attend and participate in all our events including the Annual General Meeting held each year. Decisions made by the Board follow the policy guidelines set out in governing articles.

Our mission is to create a vibrant community for total rewards professionals in the GTA by:

    • Delivering meaningful educational, networking, and other learning opportunities
    • Helping to advance the professional practice of compensation, benefits and total rewards
    • Assisting members to succeed in their current roles and future careers through certification, sharing of information, best-practices, and trends
    • Raising awareness of the profession among university and college students and through partnering with other HR and related associations.

We realize our mission through growing our connections with professionals and leaders across industries. Our mandate is to continue to make investments in our members, events and community to further our profession and enrich our members. Today, the GTA Rewards Association is the largest total rewards association in Canada and represents a significant presence in our local total rewards community.

What is Total Rewards?

Total rewards is the grouping of programs, practices, elements, and dimensions that collectively define an organization’s strategy to attract, motivate, and retain employees. An effective total rewards strategy results in satisfied, engaged and productive employees who help drive business performance and results. The power of total rewards lies in leveraging the concept as a whole and its component elements to attract, motivate and retain talent.

These elements are:

    • Compensation
    • Benefits
    • Work-Life
    • Performance and Recognition
    • Development and Career Opportunities

The elements represent the "tool kit" from which an organization chooses to offer and align a value for both the organization and the employee.The elements are not mutually exclusive. Total rewards strategy involves the art of combining the five key elements into tailored packages designed to achieve optimal engagement. 

Our History

The origins of the GTA Rewards Association began in June 2005 when a group of 50 GTA WorldatWork members gathered in Toronto to discuss a shortage of networking and educational opportunities for total rewards professionals in the GTA. At that meeting two groups were formed: 

    • A Breakfast Seminar Committee
    • A GTA Rewards Steering Committee

The purpose of the Breakfast Seminar Committee was to organize a series of breakfast seminars with interesting speakers on topics relating to total rewards. These seminars were set up to facilitate networking and the sharing of ideas and experiences by members in the GTA rewards community. The first seminar was held in October 2005. 

The Steering Committee's goal was to determine how best to encourage the creation of a vibrant and connected total rewards community in the GTA. The Steering Committee considered many ways of achieving this long-term goal. After benchmarking the practices of other rewards associations across North America, it became clear that creating a not-for-profit association affiliated with WorldatWork through the Local Partnership Network was the best way of accomplishing this. Becoming a WorldatWork Local Partner offered many benefits including providing support in the set-up of the association, further benchmarking the practices of other WorldatWork Local Partners, and allowing the GTA Rewards Association to offer WorldatWork courses. 

On July 1, 2006 the Steering Committee dissolved, having achieved its goal by creating the GTA Rewards Association. The Association became the 83rd Local Partner with WorldatWork. Many of the Steering Committee members continued their involvement by becoming members of the Association's Board. 


(C) 2020 GTA Rewards Association

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